Search results for "Shared experience"
showing 2 items of 2 documents
The Hyperreal Gambler : On the Visual Construction of Men in Online Poker Ads
2017
Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use stereotypical imagery for establishing a shared experience of identification with the consumer, and since their role is to sell rather than to portray the realities of life, they often have an exaggerated and monolithic – or, hyperreal – way of representing gender. This article offers an analysis of the ways in which men are portrayed in the ads of Poker Magazine Finland in the volume of 2009 (a…
A cross-cultural examination of fat women’s experiences: Stigma and gender in North American and Finnish culture
2019
In this manuscript, the voices of women of size in North America and Finland indicate that there is a shared experience of being fat. Based on cross-cultural analysis of our respective empirical findings, we argue that there is a shared Western fat lived experience that perpetuates a stigmatized gendered landscape of living with a fat body. The emergent themes tended to revolve around two similar contradictions—the phenomenon of hyper(in)visibility and a belief their fatness is a temporary or liminal state—both of which lead to an internalization of fat hatred. We argue that these findings stem from the tremendous stigma and mistreatment that both samples of women face in their daily lives.…